There's no escaping it: SEO is vital for businesses in the modern age of the internet. When the vast majority of us find new places to shop through Google, ranking high in those search results is a must. Finding yourself at the top of a search engine results page will drive traffic to your website, attract customers, and even boost sales. But what good does it do you if someone from halfway across the world knows about your business? Are these people likely to spend money on your goods and services? Maybe - if you ship internationally or work online. For the most part, however, your customers will be people in your own neighborhood. It is them you want to target, which is why local SEO is important for your business.
What is local SEO?
Picture this scenario: you're a New Yorker looking for a place to have a nice meal with friends. None of you know a good restaurant or cafe to recommend, so you decide to find something online. You Google "best brunch in Manhattan" or maybe "best places to get brunch near me". The results you get and, indeed, the result you're looking for, will be local restaurants and cafes. That is the power of local SEO. It includes SEO practices that help you rank higher in searches specific to your area of operation.